The Rural-based Micro Enterprise Development (RED) Training Program is designed to provide participants with a comprehensive understanding of the strategies, tools, and skills required to successfully develop and sustain micro-enterprises in rural areas. This 3-day training module will cover various aspects of rural entrepreneurship, including business planning, marketing, financial management, and community engagement, to empower participants in fostering economic growth and poverty reduction in rural communities.


  • Define the concept of rural-based micro enterprise development and understand its importance in rural communities.
  • Identify the unique challenges and opportunities of rural entrepreneurship.
  • Assess the market potential and viability of micro enterprise ideas in rural areas.
  • Develop a comprehensive business plan for a rural-based micro enterprise.
  • Understand financial management principles and practices for micro enterprises.
  • Implement effective marketing strategies tailored to the rural context.
  • Engage and collaborate with the local community to support micro enterprise development.
  • Identify available support mechanisms, resources, and funding opportunities for rural micro enterprises.
  • Develop an action plan for implementing rural-based micro enterprise development initiatives.


The training program will utilize a mix of interactive lectures, case studies, group discussions, hands-on exercises, and practical activities. Participants will have the opportunity to engage with real-world examples and participate in group work to apply the concepts learned during the training. The trainers will also facilitate knowledge sharing and encourage active participation throughout the program.

Contact us for details